Managed Access

Responding to Emerging Opportunities

Unmet Need:
New Market Access
Solution:
Post-Approval Market Access Program
Hanoi, Vietnam

A European pharmaceutical company was prioritizing which markets to enter and Vietnam ranked as a lower registration priority than other countries.

Vietnam remained intriguing because of the initial demand to be served through named-patient access so the pharmaceutical company contacted TannerMAP to see what could be done.

gap-chart

After exploring options, TannerMAP entered into an agreement with the pharmaceutical company to provide exclusive distribution to Vietnam.

TannerMAP would not only meet the existing named-patient demand, but the pharmaceutical company would also gain critical insights that it otherwise would not have had:

  • Transparency of volume, final location, and selling price
  • Levels of product awareness and feedback on non-promotional awareness strategies from the country’s Key Opinion Leaders (KOLs)
  • Stakeholder experience including physicians, hospitals, pharmacists, regulators and patients

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